The digital market is a volatile world. Every year we observe several technologies come up to set new trends and benchmarks in the digital industry. The Internet has radically changed the manner in which people perceive the digital marketing scenario and it continues to be ever evolving. Digital marketing is a vast arena that most of the businesses fail to understand completely. However, to be ahead in the game of gaining optimum success on the online platform, the business enterprises will have to adopt the latest trends in the field of digital marketing. Here are some of the top trends in digital marketing that will continue to dominate the year 2017:
Content will Continue to be the King:
Content has been and will continue to be the king in the digital marketing strategy. If you have an online business, you need to create blogs and content to promote the same. A study has revealed that the companies that took to effective content marketing in the form of blogs, infographics, visual or even video format were able to generate 67 per cent more monthly sales that those who did not utilize the content marketing strategy. Proper website content in the form of blogs, news and articles can help in the creation of the brand image in addition to the proper promotion of the products and services of the online business. A recent research has observed that more businesses are now making use of effective content marketing and therefore, this trend can seemingly continue even in 2017.
Role of the Big Data:
Big data marketing is the new trend in the digital marketing platform. The big data marketing applications include customer and market insight along with predictive analysis. There are 3 Vs to the big data marketing: Data Variety, Data Volume, and Data Velocity. The online businesses who have made use of the three Vs and their applications in their business have experienced an increase in the volume of sales, data formats and real-time data in their business. The business owners can an increase in the overall sales by applying personalization on their site with the help of predictive analysis about the taste and behaviour of the potential consumers.
Like content marketing, marketing automation is another digital marketing trend that continues until this year as one of the top-rated strategies to be used by online businesses. These might include parameters like CRM (Customer Relationship Management), web personalization and email marketing. Several businesses have the potential to improve the automation strategy to observe the positive results in the overall performance d the business. Therefore, with the recent digital marketing trend, it is imperative to understand and implement the techniques of marketing automation that will boost your online business.
Mobiles were referred to as the second screens and the desktops rules as the first option for digital marketing. However, now the scenario had changed completely. The smartphones have surpassed the usage of the desktop for accessing online sites and apps. With more people across the world having access to smartphones with them at all times, it is the need of the hour to adopt the effective mobile marketing skills for the promotion of the products and services offered by your company. Mobile marketing has a large impact on the search marketing as Google aims to follow the mobile mantra quite intermittently.
Social Media Marketing:
There is no denying the importance of the social media marketing skills on the effective digital marketing strategy. The various social media marketing techniques like SRM and social customer care can be considered to be great ways to engage the targeted audience and for encouraging the advocacy to avail the full benefits. The recent trends in the social media marketing strategy are controlled b various free as well as paid campaigns that can offer the desired boost to your business.
Wish to uplift your business and make it rank the most? You must be aware of the recent trends in online or digital marketing skills that can enhance the overall performance of your online business. Follow them up and take your business to new trending heights!
I am a 29-year-old dude from a lower middle class family hailing from a small village Narasinghpur in Cuttack, Odisha, INDIA. I have a post-graduate degree in M.Tech from BITS Pilani. I started blogging back in June 2014. You can check out my journey and all that I have learnt all these years on my website.